The Vision

1010 Mother and Child tops the choice for new-parent, baby and child essentials and necessities in the Asia Pacific region.

Our Mission

10 10 celebrates love and passion of parenting. We engage the children and offer the parents a highly rewarding and joyous experience with the widest range, freshest stock, convenience, no-nonsense value and total peace of mind.

Core Values

  • Passion
    Celebrate passion and joy of parenting.
  • Attention
    Attention to details.
  • Reliability
    Conscientious, Incorruptible, Integrity.
  • Effectiveness
    Do the right thing, and do it right the first time.
  • Nurture
    Nurture the children. Nurture the team.
  • Teamwork
    Each does a part, contributing to the whole.
  • Service
    Create happy customers; and keep them for life.